zerodrift.info — BrandTax Friction Analysis

BrandTax Score: 65/100 — High friction (lower is better)

Friction by dimension

• Brand-Domain Fit: 0/100
• Recall & Navigation: 20/100
• Trust Perception: 45/100
• Operational Risk: 52/100
• Upgrade Pressure: 46/100
• Search Discovery: 14/100

Strategic observation

zerodrift.info matches the brand perfectly but operates on .info instead of .com. Operating on .info creates recall friction as users default to .com when navigating.