probook.ai — BrandTax Friction Analysis

Operating name: ProBook

BrandTax Score: 48/100 — High friction (lower is better)

Friction by dimension

• Brand-Domain Fit: 0/100
• Recall & Navigation: 20/100
• Trust Perception: 28/100
• Operational Risk: 45/100
• Upgrade Pressure: 34/100
• Search Discovery: 8/100

Strategic observation

probook.ai matches the brand perfectly but operates on .ai instead of .com. Operating on .ai creates recall friction as users default to .com when navigating.