notion.site — BrandTax Friction Analysis

Operating name: Notion

BrandTax Score: 75/100 — Very High friction (lower is better)

Friction by dimension

• Brand-Domain Fit: 0/100
• Recall & Navigation: 20/100
• Trust Perception: 55/100
• Operational Risk: 64/100
• Upgrade Pressure: 53/100
• Search Discovery: 17/100

Strategic observation

notion.site matches the brand perfectly but operates on .site instead of .com. The .site extension introduces significant friction: users default to .com when typing domains, creating persistent traffic leakage and email misdirection risk.