kohorealty.com — BrandTax Friction Analysis

Operating name: KoHo Realty

BrandTax Score: 93/100 — Critical friction (lower is better)

Friction by dimension

• Brand-Domain Fit: 63/100
• Recall & Navigation: 5/100
• Trust Perception: 0/100
• Operational Risk: 45/100
• Upgrade Pressure: 65/100
• Search Discovery: 10/100

Strategic observation

kohorealty.com includes generic descriptor words beyond the core brand "koho". The strongest position would be koho.com — the core brand word alone. Research by Mahowald et al. reinforces this: words with a single clear meaning and few synonyms are significantly more memorable — generic descriptor words dilute that distinctiveness and weaken recall.