helsing.com — BrandTax Friction Analysis

Operating name: The Helsing Group

BrandTax Score: 25/100 — Moderate friction (lower is better)

Friction by dimension

• Brand-Domain Fit: 25/100
• Recall & Navigation: 0/100
• Trust Perception: 0/100
• Operational Risk: 23/100
• Upgrade Pressure: 18/100
• Search Discovery: 8/100

Strategic observation

helsing.com carries moderate BrandTax.