adsthatlast.net — BrandTax Friction Analysis

BrandTax Score: 38/100 — Moderate friction (lower is better)

Friction by dimension

• Brand-Domain Fit: 0/100
• Recall & Navigation: 15/100
• Trust Perception: 23/100
• Operational Risk: 41/100
• Upgrade Pressure: 27/100
• Search Discovery: 7/100

Strategic observation

adsthatlast.net carries moderate BrandTax. Operating on .net instead of .com creates persistent recall friction. The domain contains orthographic friction (dense consonant cluster "dsth") — research on positional letter frequency norms (Treiman & Kessler and Ziegler et al.) shows these patterns increase misspelling rates and slow recognition, reducing type-in accuracy. Note: This score is partial — brand-dependent dimensions (Fit and Search) require a company name for full evaluation. The Recall score shown here is a structural assessment of the domain name's spelling difficulty, not a penalty for missing brand data. Regardless of brand, any non-.com domain in this namespace loses to the exact-match .com holder.